Saturday, June 2, 2012

Web 2.0

Aubrey Gibert

          When talking about "Web 2.0" in a journalistic view along with other perspectives journalists and other organizations, businesses, corporations, etc should be careful with the idea of this new brand of technology. With the advancement of technology the inter net is being pushed to a whole new level where the internet would be seen as a "free and user friendly" environment can bring up a warning sign to those that aren't users in terms of privacy and protection.
            In one article Ajax is one major component of the new "Web 2.0" which in short means web-based applications will be much more in effect than desktop ones. Now this would obviously bring a change as users will have to adjust to a new sense of using applications such as google and Microsoft as organizations look to make more websites based off of google as a free and user controlled website. Another point that was brought up was democracy. With the advancement of technology and internet we are already seeing a rapid change in the process of news and how it is being publicized on a national stage. The advancement of technology has made it easier for people to read news and find out what is going on via web where it is free and easily accessible and it is directly affecting newspapers and print dramatically to the point where newspapers are going out of business because they cant keep up with all the social media that is going on online such as blogging, facebook, and twitter where you can find out information 24-7 and on a daily basis. This has brought up the question is the internet better or more reliable than newspapers or is it just that the internet is easier and more accessible? The answer could go both ways but either way it goes with the internet already dominating the world "Web 2.0" could only push and eventually eliminate newspapers and print copies as a whole.
           While talking about newspapers journalistically "Web 2.0" can only be seen as a negative to them and what they do. As a journalist you're job is to report on events and write about them and present you're information via print to the world. With the internet taking over news it's already making it near possible for journalists to keep. The internet has forced businesses such as The Buffalo News to cut back on the amount of workers therefore increasing the jobs of those still employed to do the same amount of work plus more for the same pay. It leaves a journalists job near impossible in a time where journalists are in the rear view of the audience to have to catch up with the time of technology we are now in. It forces journalists to have to do more broadcasting, video, blogging just to keep the newspaper relevant and bring some of the attention back to newspapers and their organization. With a new "Web 2.0" where the user would have more control that can only hurt a journalist because it puts the user in the drivers seat in terms of what they want to read and allows them to have their say in what they read. It leaves journalists in flux on how to do their job at a high rate while dealing with pressures of the internet. In terms of businesses, organizations, corporations, etc. "Web 2.0" is a 50/50 toss up.
               If users are given more control via web on what they can do it could be detriment to these corporations because it opens them up for criticism and it would hurt them financially. For instance if a business opens a website where they allow people to give them feedback on their respected business either you can get positive feedback or negative feedback making it a 50-50 tossup on what could happen. As stated in Brian Solis a PR consultant further backs businnesses saying that with this new age of social media businesses should invest in community managers that will track and mange clients online.
           If businesses start to give out free things which users love it opens up businesses where scams can come into play by fellow users who would be allowed to do this due to them having control. In this case businesses would have to be on the lookout because it could put them in position where there privacy and protection could be at stake. On the other hand "Web 2.0" would allow business to advance their brand as they could offer more services, offer new ways of participation from the consumer, and a new sense of knowledge. Therefore either way it goes businesses are 50-50 when it comes to a possible "Web 2.0" advancement in technology.
            From multiple viewpoints "Web 2.0" can be seen as exciting but also seen as detrimental in various ways based on the perspective you look at it as. Technology is constantly increasing year by year but when you increase in one area you decrease in another so with the advancement comes a decrease somewhere else meaning with every positive there's a negative.

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